Emperor Marketing Support: The desire to develop transport accessibility and improve business reputation is pushing Russian businesses to invest in business aviation
The desire to develop transport accessibility and improve business reputation is pushing Russian businesses to invest in business aviation. The development of FBOs and the acquisition of aircraft allow companies and entire regions to improve the business environment for Russian and international business elites. This trend was especially visible in 2020, when the lockdown gave time to rethink positions and outline further areas of growth. This is the conclusion reached by the analysts of Emperor Marketing Support and LIS Trading Group, which are part of the international Aim of Emperor group.
Anna Nazarova, Head of Emperor Marketing Support
Development of a separate airport infrastructure for businessmen increases confidentiality, safety, comfort and speed of airport procedures. Ultimately, this impact on image-building and reputation positions not only of an individual business, but also of a city or region as a whole. On the Russian market, there is a stable interest in the "package" development of projects in the field of business aviation, but only a number of narrow-profile companies have the competence to implement turn-key projects.
Experts of LIS Trading Group, a professional brokerage firm based that specialises in sales, acquisition and brokerage of jet, helicopters and yachts, note the interest in multitasking projects. Customers need multifaceted approach, where a consultant analyzes and recommends the most effective aircraft type, selects crew, coordinates building of an aircraft, and gives recommendations on the infrastructure. Moreover, there is a demand to analyze marketing niches, protentional demand, identify competitors, and create unique selling propositions. Analysts of Emperor Marketing Support are engaged in this direction in Aim of Emperor group.
One of the recent examples of the implementation of a "package" project was the creation of a helicopter air taxi at the airport of Makhachkala, the Republic of Dagestan, Russia. The involved experts from LIS Trading Group analyzed and recommended the optimal helicopter model, selected flight personnel, and coordinated the placement of aircraft in the operator's certificate. Helicopter taxi has become so successful that neighboring regions are interested in the creation of similar projects that help to develop transport accessibility, enhance business reputation, develop domestic tourism and create new jobs.